Bob Raymonda founded Breadcrumbs in 2015 in Queens, New York in the aftermath of a panic attack. It's a familiar story: After completing his bachelor's in creative writing at SUNY Purchase, he spent some years in the full-time workforce, in which he struggled to see how writing could remain a big part of his life. He and his friends missed the structure of writing for the classroom, where deadlines and feedback can create a sense of accountability and community for many writers. He wanted to find a way to mimic the collaborative, generative, and fun spirit of Exquisite Corpse in a new venue that could be all their own.
Enter Breadcrumbs, a literary journal in which each new piece is written after a previously published piece in a follow-the-breadcrumbs trail of poetry, short fiction, creative nonfiction, and visual art. Six years later, the journal is home to nearly 700 crumbs and countless trails—really a web of choose-your-own alternate universes. And in addition to inspiring 685-and-counting works of art and literature, the origin of Rogue Dialogue, Bob's new fiction podcasting company, can also be traced back to Breadcrumbs.
Apart from the fiction he's written for Breadcrumbs and Rogue Dialogue, I've gotten to know Bob's writing by publishing his short story "Chekhov's Beard" during Season 2 of Peach Mag, which we later republished in Peach Mag: Season 2 Yearbook. His work has also appeared in Luna Luna Magazine, Bello Collective, Discover Pods, and elsewhere.
I interviewed Bob over email to find out more about his experience working on Breadcrumbs, including the moment he knew it was time to pass the torch, the path it's paved for Rogue Dialogue, the way some lit mags function by motivating writers to generate new work, and more. –Rachelle Toarmino
RT: Okay, time for a confession: We’ve met! (Well, sort of.) In the spring of 2016, we tabled next to each other at the Buffalo Small Press Book Fair. I was manning the table for Talking Leaves...Books, the independent bookstore in Buffalo that I worked for, and you were there promoting Breadcrumbs. I must have heard you give the Breadcrumbs pitch a hundred times! At the time, I was in the brainstorming and researching stage of developing Peach Mag with my cofounders Matthew Bookin and Bre Kiblin, so the uniqueness of your concept really stuck with me.
To borrow from Breadcrumbs, tell me about the journal’s own “trail.” What were some of the moments that brought you to the concept for a literary journal in which each new piece must be inspired by a previously published piece?
BR: That is wild! It’s always funny to realize how small the world is, and this community especially embodies that fact. I lost my voice that day, repeating that pitch over and over again, hoping it might stick and we’d get a few new submissions out of the trip. It was such a fun event, and the first of its kind we’d ever done for our magazine. I had no idea what to expect, but had a blast that weekend and was so glad to have made the trip.
As far as our “trail” is concerned, it all sort of hit me at once, to be honest. I had graduated from SUNY Purchase with a degree in creative writing in 2012 and told myself I could take a year off from writing. That year quickly turned into three, as I’d just moved to Queens and most of my time was spent trying to pay the bills and keep my head above water. I was working for an ad agency with very little work/life balance, and had been passed over for a promotion before being suddenly given a lot more responsibility without the compensation to show for it.
I was, frankly, incredibly depressed and had no clue how to get myself out of the situation. I knew I needed to quit my job, and figure out a way to build a writing portfolio so I could (hopefully) one day start my career. It all came to a head in December 2014 when I was mid-panic attack, sitting in my partner Sam’s bed, mulling it all over, and groaning about the fact that no one (least of all myself) would have any interest in a personal blog about whatever I was doing at that point in time. But then I got to thinking about all of my other friends from undergrad who were in a similar situation: needing to find an outlet for these artistic skills we’d spent years developing and had little practical use for anymore.
I had the idea for the name and the basic concept for the magazine that day, on the spot. We’d all work together in a quasi-Exquisite Corpse-style manner, in order to both hold everybody accountable and simultaneously create living and breathing organism that you could always trace back to its roots.
RT: What were some of the challenges of getting such a specific kind of lit mag off the ground?
BR: Honestly, at first, the biggest hurdle was just wrapping people’s heads around the concept without having a functional website to demonstrate it with. I started a shared Google Doc and split my free time between writing a bunch of microfictions and reaching out to everyone I knew to see if they were interested in collaborating. And for the first few months, that doc was all Breadcrumbs was, but once I left that job, I was able to put a lot more time and energy into growing it. We actually held off our public launch until March of 2015, so that when people found it, they’d be able to see it in action. There were only a few trails at that point, but at least it worked, you know?
From there, it was all about figuring out how to move beyond my personal circle and keep a consistent publishing schedule. In the beginning, I did a lot of the writing myself. In fact, for a while, I even challenged myself to write a piece in response to every submission we got. Fortunately for us, that task eventually became too overwhelming, but initially it was necessary to fill the gaps in submissions. Once I’d exhausted my email and Facebook contact list, I spent a lot of time going to open mics in New York City, and then later in New Rochelle where I live now, to try and spread the word.
It took a while, but once we got rolling, everything happened naturally from there, and for the last six years we’ve published twice a week with barely a dip in sight, and even had one year where we bumped that up to three times before realizing that was too much for us to keep up with. My proudest moment is still back at the end of December 2017, when I made the decision to stop publishing any of my own work, because we’d finally built up a big enough submission pipeline that we didn’t need it anymore.
RT: There must be hundreds of Breadcrumbs trails at this point. Do you have any favorites? any leaps that really surprised you?
BR: Oh wow, yeah, there really are so so many of them at this point. Really, I could pick any of them, because I can’t tell you how grateful I am for how many people have truly embraced this concept of creating work that is inspired by one another, but I’d love to highlight one specifically for how perfectly it encapsulates the whole project. I’ll hyperlink them here for you in reverse chronological order: #381 > #352 > #291 > #241 > #196 > #119 > #42 > #21 > #9 > #6 > #2 > #1.